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June/July 2003
"Pete Yorn Fortunate Son?" pgs. cover, 68-74.
(Photos: Christian Lantry. Story: Jonathan Valania)

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The Dude Abides.
It's good knowing Pete Yorn's out there, takin' 'er easy for all us sinners.


"A way out West there was a fella, fella I want to tell you about, fella by the name of Lebowski. At least, that was the handle his lovin' parents gave him, but he never had much use for it himself. This Lebowski, he called himself The Dude. Now, Dude, that's a name no one would self-apply where I come from. But then, there was a lot about The Dude that didn't make a whole lot of sense to me. And a lot about where he lived, likewise. But then again, maybe that's why I found the place s'durned innarestin'. They call Los Angeles the City of Angels. I didn't find it to be that exactly, but I'll allow as there are some nice folks there. 'Course, I can't say I seen London, and I never been to France, and I ain't never seen no queen in her damn undies as the fella says. But I'll tell you what, after seeing Los Angeles and thisahere story I'm about to unfold-wal, I guess I seen somethin' ever' bit as stupefyin' as ya'd see in any a those other places, and in English too, so I can die with a smile on my face without feelin' like the good Lord gypped me. Now this story I'm about to unfold took place back in the early '90s_just about the time of our conflict with Sad'm ad the Eye-rackies. I only mention it 'cause what's a hee-ro?-but sometimes there's a man. And I'm talkin' about The Dude here-sometimes there's a man who, wal, he's the man for his time'n place, he fits right in there-and that's THe Dide, in Los Angeles."
- The Big Lebowski

Above all things, Pete Yorn is a dude. He is, in fact, a dude's dude. Same as there's a man's man and a songwriter's songwriter, Pete Yorn is a dude's dude. You can tell even before he opens his mouth, which is when it becomes really obvious. That hair, that denim jacket, those eyes-eyes that have searched soulfully through the racks of a thousand Jersey convenience stores for the perfect microwaveable burrito. He surfs. He lifts weights. He shoots hoops. He does bongs. And, most importantly, chicks dig him. Not just some chicks-all chicks. And he doesn't even seem to care. That's why he's The Dude. That's what you call him. That, or Duder. His Dudeness. Or El Duderino, if, you know, you're not into the whole brevity thing. Now, when something makes The Dude happy-and, really, The Dude has so many things to be happy about these days-his voice raises an octave and he cries out, "Sweet!" He says this with a slight drawl, like a farmer calling a pig: soo-weet!

Right about now, things are pretty sweet for The Dude. Day I Forgot, his new, big, slick, crunchy, grunge-retro album, comes out tomorrow, and he's sitting in his dressing room backstage at Letterman, munching on black licorice and nipping at a Heineken, waiting to go on. He's wearing his beloved denim jacket, which clings to him like Linus' security blanket. He's having a homecoming moment as he sits with his old college buds and his bandmates, watching Syracuse basketball coach Jum Boeheim yuk it up with Letterman on the dressing-room TV. You see, The Dude went to Syracuse. And, check it out, before he went to Syracuse, back when he was a high-school bb-baller, he went to Boeheim's basketball camp. At the time, he thought Syracuse was so boring. He vowed he would never go there. His dream was to go to Tulane. But The Dude's dad wasn't having it. "I'm not lettin' you go to New Orleans, boy." The Dude says, imitating his dad. Whenever eh impersonates his dad, he makes him sound like a sheriff from Alabama instead of a dentist from Montville, N.J.

So anyway, senior year of high school, The Dude and his mom are driving up to Syracuse for an interview. They get a hotel room; The Dude calls up a bud from his basketball-camp days, and they go out to some frat parties and get wasted. When he gets back to his hotel room, it's 3 a.m., which isn't good because he's got an interview with the school's admissions officers in, like, five hours. To make matters worse, he's lost his room key and has to wake up his mom. She's pissed, like, F-word pissed. "'Where the fuck were you?'" The Dude says, using the shrill voice he always uses to imitate his mom. "Ma, this school rocks!" he says, then promptly vomits all over the hotel room. Long story short, The Dude aces the interview, gets accepted to Syracuse, then a bunch of other stuff happens. Now he's playing Letterman. Sweet!

R.E.M. guitarist Peter Buck once mused to an interviewer that people would be surprised how far you can get in the music business by simply showing up for your appointments. The Dude always shows up. Even though he makes it look easy, The Dude works hard. Hell, he toured for 18 months straight to nudge his eminently likable debut, musicforthemorningafter, to gold-selling status. He's always worked hard at music, going all the way back to the time he was nine and his brother taught him how to play drums on a righty kit, even though The Dude's a lefty. By the time he was 13, he was playing drums and singing in a Replacements cover band called the Cheese. For its big debut, the Cheese was set to perform at the high-school talent show. With an eye for the obvious, even back then, The Dude had 'em work up a version of the Mats' "Talent Show." During the dress rehearsal, members of one of the other bands, Backgammon For Troubled Youth (which is quite possibly the worst band name in the history of amateur rock), liked what they heard and approached The Dude afterward about sitting in on vocals when they performed "Rockin' In The Free World" at the talent show. A Neil cover? Sweet!

The rest of the Cheese weren't quite as excited about the idea, and needless to say, they were even less so when Backgammon For Troubled Youth took first prize. But, you know, whatever. All was forgiven when The Dude would "borrow" his mom's car for a little joyriding and everybody would pile in. Until the day he got caught.

"I was hanging out with five of my buds," says The Dude. "I had been slowly experimenting with taking the car out-I backed over my friend's foot once-and that night I felt extra ballsy. I ordered a pizza at the best pizza place ever-I really love pizza-this place in Parsippany, Nino's Pizzaria on Route 46, and the didn't deliver. I was like, 'I've been driving around the neighborhood, I'm gonna go get this pizza.' We get in the car, and 'Stairway To Heaven' comes on. I delt a little foreboding, but whatever, so we start driving. And then it starts snowing. I got pulled over. Cop comes up to window and says, 'Licenseregistrationplease."

I say, 'I left it at home.'
He looks at me and says, 'How old are you, son?'
I go, 'Uh, 17?'
He goes, 'How old are you, son?'
'Fiftee-'
'How old are you, boy?'
'Fourteen."

Cop turns around and says to his partner, 'We got another one of these.' I guess they caught a lot of kids stealing their parents' cars that night."

When The Dude got out of jail, his mom was pretty mad. Like, F-word mad.

Fast-forward a few years to freshman year at Syracuse. It's 1992, and The Dude is living in the dorms, jamming on an acoustic guitar with his buds, staying up all night playing Nintendo, smoking bongs and spinning records by Echo & The Bunnymen, Ned's Atomic Dustbin, Stone Roses, Smiths, Ride and lots and lots of R.E.M. The Dude had been a heavy-duty R.E.M. fan since back in the day, when his brother made him get in the car and listen to "Carnival Of Sorts (Box Cars)," like, super loud. "I remember I was blown away by the way it started real quiet and lo-fi, then got really big and loud," says The Dude. "I did the same thing with my first album. I thought it would be cool."

Freshman year was, as The Dude recalls, "a very emotional time." He had just broken up with his high school sweetheart, his first and, to this day, only love. He felt so guilty for turning his parents into empty nesters, he wrote papers about it. "I remember thinking it was the end of an era, that things would never be the same," he says. He wrote, like, 200 songs that year. He had just one rule for songwriting: the Five Minute Role. If he couldn't finish writing a song in five minutes, it wasn't worth finishing.

After a lot of beer bongs and soul searching - then more beer bongs - The Dude discovered two things that would dramatically impact his songwriting: He loved Bruce Springsteen and hated Leonard Cohen. "One of my frat brothers was Adam Cohen, Leonard's son," The Dude recalls. "My buds were like, 'That guy's dad is this awesome singer, check it out.' He gave me one of his dad's later discs. I hated it, wound up throwing it out the car window."

The Dud never liked Springsteen when he was growing up in New Jersey; quite literally, it hit a little too close to home. As anybody who's ever been there can attest, Jersey is a lot more exotic from a distance. Besides, the Boss was going through his pumped-up, headband-wearing' Born In The U.S.A. phase. But in college, on of The Dude's buds told him to, like, check out the early stuff. "He was like, 'Dude, do a giant bong hit, turn out all the lights and lay down on the floor and listen to a song called 'New York City Serenade,'" says The Dude. "I was like, 'That sounds cool.' After that, I got into all that early stuff.

Despite all the jamming and songwriting, The Dude only did two proper gigs while he was in college. THe first time was in a bar, and it was no big deal. But the second time, well, he had somehow gotten roped into performing at another talent contest. It was for a good cause, all the proceeds went to charity, so he's like, "Fine, whatever." And guess what? The Dude won first prize. Sweet! "I was like, 'I might as well go for it now,'" he says. "I don't want to be past my prime wondering what if."

After graduating in 1996, The Dude relocated to California and moved in with his brothers - Kevin and Rick - who were climbing their way up the Hollywood ladder. After eight hard years spent taking down gang bangers for the Los Angeles district attorney's office. Kevin had turned to entertainment law. His first celebrity client was Benicio Del Toro. Rick had start ed working for CAA, a powerful Hollywood talent agency, and he got The Dude a job counting concert tickets. It seems like there were always movie stars hanging out at Casa Yorn. Matt Dillon was a frequent overnight guest; he turned The Dude on to Guided By Voices' Alien Lanes. One day, The Dude came home to find Jim Carrey sitting on the couch, smoking a joint. Sweet!

Though The Dude had two entertainment-industry insiders as brothers, breaking into the music biz was slow going for him. "I was like, 'I'm gonna get signed within a year,'" he says. Four years later, The Dude still didn't have a record deal. He had a couple of near misses. He had recorded an album with producer Don Fleming (Sonic Youth, Screaming Trees, Hole) for a label that Daniel Lanois was trying to put together, but the deal fell through and the record got shelved. So he went back to his day job, working as a production assistant for Danny DeVito's Jersey Films. ("I thought it was fitting because I was from Jersey," says The Dude.) He continued gigging (mostly at Largo, ground zero of L.A.'s singer/songwriter scene) and sending out demo tapes to labels. Finally, in 1999, Columbia took the bait and signed The Dude. Sweet!

Things only got sweeter when the Farrelly Brothers asked him to score Me, Myself & Irene, which he worked on concurrently with musicforthemorningafter. Columbia pretty much left The Dude alone while he worked on the album with his bud R. Walt Vincent in a "shitty neighborhood" in Van Nuys. "No air condition," says The Dude. "It was like a hundred degrees in there." The Dude took his time, and a year later, in May 2000, he finished his debut. Like The Dude himself, musicforthemorningafter is a lovable hunk of unshaven folk rock, with a strummy heart wrapped in denim vulnerability and the nostalgic ghost of '80s college radio: the Smiths' brittle sob stories, R.E.M.'s kidzu jangle, high-toned Joy Division bass lines. Columbia sat on the record for a year, and The Dude was getting antsy. He was starting to think he was getting the shaft. "In the end, it worked out for me," he says. "The label wasn't worried about the Internet, and they gave copies to everyone. And slowly, this grassroots support for the album grew. It started in the art department, and eventually everyone at the label was excited about the record." Sweet!

Columbia used the same slow-build approach to market the album. musicforthemorningafter was released in March 2001 to light fanfare and very modest sales. But The Dude kept plugging away, opening up for anyone who would have him. Semisonic. The Hours, Sunny Day Real Estate. Bands that have long since eaten his dust. MTV2 started playing the video for "Life On A Chain," and suddenly everybody wanted a piece of The Dude. For 18 months straight, he stayed out on the road.

"We were having dun with it, just watching it build," he says. "I remember Christmas 2001, we sold 17,000 copies in one week." The rooms got bigger. The crowds got bigger. The gossip papers were linking him with Minnie Driver and Winona Ryder, the ultimate sign of alt-rock ascendancy. One night, he was playing in Seattle at the Crocodile, the rock club owned by Peter Buck's wife. The R.E.M. guitarist came out for the show and afterward went up to The Dude and told him he loved his song "Just Another." The Dude told Buck that Columbia wanted him to record a more revved-up, radio-ready version of "Strange Condition." (The Dude always abides.) Would Buck consider playing on it? "Love to," said Buck. Sweet!

This is a typical day in the life of The Dude in Los Angeles: He gets up, not too early, but when he does, he appreciates it. Maybe he goes for a run. Two-and-a-half, maybe three miles. Then it's time for breakfast, which is usually scrambled eggs and lox at his favorite diner, Early World, near his home in Brentwood. Then maybe he'll surf the net and log on to the message boards on his Web site. He uses the screen name Lou Reed, but all the regulars know it's him. Or maybe he'll play some Yahoo! gin or backgammon against a friend, for money. Right now, he's up 30 bucks. Sweet!

Then maybe he'll boogaloo over to Poquito Mas or Baja Fresh and get a burrito. Never could get a decent burrito back in Jersey. They were always wet. The Dude hates that. Or maybe he'll go surfing or just do a few curls. The Dude looks skinny in photos, but he's got biceps. "I don't even lift much, like maybe once a week," The Dude figures, "and my friends are like, 'Dude, you're bustin' out!'"

And then maybe he'll visit his grampa. He's 94, and every moment is precious. The Dude loves the guy. Straight off the boat from Poland in 1919, he built a life for the Yorns in the New World with his bare hands. Sold vacuum cleaners during the Depression, then he was a mechanic. Had his own garage. And then he was a baker. Had his own bakery. Put his kid through dental school. Grampa worked hard, man. He gets a shoutout on the new album. "Old man in the kitchen/I think he's part of me," The Dude sings on "All At Once."

Or maybe he'll go bowling with Rick or Kevin. "I just hope I'm lucky enough to grow old with my brothers," says The Dude. Maybe he'll hang out with his mom and pop. Or maybe he'll go over to a buddy's house and watch The Big Lebowski. "Pretty much simple shit, ya know?" says The Dude. The only thing he won't be doing, however, is nothing. The Dude is like a shark--he's gotta keep moving or he sinks to the bottom. Always been like that. Used to get sent home from Hebrew school for being too hyper. He doesn't get to services too much these days, but the basic tenets of the faith he was raised in still seem pretty solid to The Dude: "Be a good person, treat people well, have respect for everything, don't wish ill of people even if they aren't so nice."

The Dude seems like a walk-between-the-raindrops kind of guy--and in the time I spent with him, I saw or heard nothing to make me think otherwise-but just like you and me, The Dude's got stress. Like, under pressure, from within and without. You see, there are people-his family and his record company-that are looking out for The Dude and they have big plans for him, plans that were set into motion long ago. "My dad had it planned all along," says The Dude. "He encouraged Kevin to move out to California, Rich would follow and then he could move mom out there and retire. It worked."

The Yorns are tight-dynasty tight. And The Dude's brother Rick-who taught him how to play drums, who showed him R.E.M., who even played in The Dude's band when he first moved to Los Angeles-he's got plans for him, too. Make him big, like, Ben Affleck big. And why not? The Dude's got the look. He's got tunes, good hair, he works hard, chicks dig him. Sweet!

I mean, you really have to make an effort not to like The Dude. And some do. There's a lot of bitter talk going around the biz. Real catty, sorority-sister, hair-pulling bullshit. His brothers used their cloud to get him where he is, they say. And there's some truth in that. But it isn't what people think. It's not like The Dude got off the plane in Hollywood and his brothers picked him up and drove him to the spotlight. "I wish it worked like that, because we love Pete and I wish I had that much power," says Kevin Yorn. "Pete did this all on his own. People who think we pulled strings for him don't understand how the music business works. Music either stands on its own or it falls."

"You know what it is?" asks R. Walt Vincent, the man behind the recording console on musicforthemorningafter and Day I Forgot. "A fuckload of jealousy by not-so-successful artists. And I hope it makes them feel better. You might be able to buy an opportunity to get your music heard by people, but you can't make them like your songs."

When the Yorn brothers arrived in Los Angeles, they couldn't afford furniture. It would be years before Matt Dillon and Jim Carrey started showing up. "I remember my brothers both slept on the same futon for, like, a year," says The Dude, who spent four times that long trying to get a record deal. And when he did get his shot, he worked his ass off. Tour for a year and a half without interruption? He's there. Smile for a camera? Cheese. In-stores? Not a problem. A Farrelly Brothers movie score? Sweet!

About a year ago, it came time for The Dud to make another album, so he started recording again with Vincent. The Dude wanted to rock out more. No more loops, no more '80s drum machines, no more holding back on the vocals the way Vincent got him to do on musicforthemorningafter, because, like, The Dude was feelin' these songs. And when The Dude is feelin' it, he yarls--which is fast becoming the mullet of vocal styles. "When I first met Pete, he sang much more, um, testosterone rock," says Vincent. "My girlfriend teases him about singing like Eddie Vedder. He thinks it's a huge compliment."

They had about eight songs in the can by August, when word suddenly came down from on high that the record was coming out right before Christmas, so it had to be finished in a month. By the time they were done, there were some 20 songs to pick from. The Columbia brass didn't wasn't a singer/songwriter record, they wanted a rock record. They were ready to push the button, to drop the big dime--AT&T even wanted a piece of the tour--but they needed something they could sell to the KROQ kids. This was album two, The Dude's last chance to establish himself as a rock artist. Another quirky, romantic, singer/songwriter album would lock him in the triple-A ghetto and throw away the key. If he lost some of his original fan base with this record, the thinking went, he could always get them back on the third record. "We did a lot of blistering guitar rock, and there were a few slower, tug-at-your-heart songs," says Vincent. "There was lot of pressure. You could feel the commercial elements saying, 'Give us something we can shoot to the moon,' and the fans were saying, 'Don't sell out.' And the elements that wanted this record to rock a little more won out." Andy Wallace, the guy who made Nirvana sound so cherry, was brought in to give it that patina of compressed sizzle that radio loves.

The problem with Day I Forgot is it makes you do something no second album should: It makes you miss the first album. On musicforthemorningafter, you might be able to hear The Dude's record collection in his songs, but you could also hear The Dude. Day I Forgot isn't a bad album, it's just not a very good album--and I still think he has it in him to make a great one. The early reviews have been polite, purchased or downright dismissive. Rolling Stone gave it a two-star review that could be summed up in one word: blah. Not that The Dude cares. "You know, somebody told me a long time ago that if you are going to believe the good reviews, you have to believe the bad ones," he says. "So I just stopped reading them." No biggie: The Dude's not much of a reader, anyway. And besides, reviews don't really matter--at this point, he's critic-proof. The first week out of the gate musicforthemorningafter sold 2,000 copies. Day I Forgot sold 73,000. Sweet!

Well, that's pretty much the story of The Dude in Los Angeles. He loves his parents, his brothers are powerful insiders, his record company wants him to sell a lot of albums and AT&T wants him to sell a lot of phones. Whatever. It could be worse. The Dude knows this. He's always known this.

That's why The Dude abides.
 


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